Jeremy Gardner is no stranger to the limelight. The 27-calendar year-old cryptocurrency millionaire has normally basked in the notice of mainstream and crypto-precise media alike. This is, in no smaller portion, a consequence of a persona that blends tunes festival bohemianism (feel healing crystals and Rastafarian appropriation) with Silicon Valley VC opulence. The close outcome is a cocktail of features that, to outside critics, emblemizes the absurdity of the overnight riches crypto has bestowed on its earliest acolytes.
Yes, Gardner is no stranger to paparazzi and journalists bent on presenting the crypto sector as a cesspit of decadence. Which is good — since now he’s acquiring his own actuality exhibit.
The Crypto Castle Chronicles
Or, alternatively, he’s making his individual actuality series that, for now, is obtainable on YouTube. A single which — a lot like Gardner’s kaleidoscopic interests — mixes the day-to-day with entrepreneurship, philosophical outlook and everyday living as a VC/entrepreneur on the forefront of burgeoning systems.
“What we’re aiming for with the Chronicles is a nuanced harmony involving entertainment and meaningful insight into the world of startups, entrepreneurship and investing,” Gardner advised Bitcoin Journal. “This isn’t Shark Tank, this is not the Kardashians. It’s definitely just a few months of my lifestyle on digicam, in which I focus on all the things from small business to relationships to even philosophy. I definitely think that an sincere look at the hardship of constructing startups, the realities of increasing and investing cash, could be specified a ‘real’ inside of appear. We never gloss above all matters that go wrong, and really don’t overplay the luck that goes into things going ideal.”
The 12-episode series, dubbed Crypto Castle Chronicles, is made by Adrian Baschuk, a previous Vice producer who is now in charge of CNBC’s Crypto Trader and has his very own manufacturing studio in Miami. The exhibit is named soon after Gardner’s San Francisco abode and its successor, the newly created Miami Crypto Castle (which is considerably nicer than the original and the key setting for the display).
Nestled in the tech mecca’s Potrero Hill neighborhood, the authentic a few-tale “castle” has performed household base to Gardner’s have task, Augur, and a host of some others, together with a self-driving auto startup and a handful of blockchain certification ventures.
This vibrant headquarters, which residences an eclectic group of coders, entrepreneurs and non-crypto folks, has been the central stage of the media awareness that orbits Gardner’s life as Gardner instructed Bitcoin Magazine, the primary palace and its Miami counterpart have “taken on a name of their personal as a brand name and a life style.”
And, in flip, this brand and lifestyle have taken on a media daily life of their own. Gardner’s unconventional living when influenced a Business enterprise Insider function, which described the San Francisco Crypto Castle as a put “where youthful bitcoin entrepreneurs occasion and plot the foreseeable future of cash.”
In probably a single of the most renowned “look at how mad this crypto crap is” content from the 2017 bull run, the New York Periods framed Gardner as a wanderlust get together boy, with the first Crypto Castle performing as his possess private Gomorrah. The article, “Everyone Is Acquiring Hilariously Abundant and You’re Not,” portrays the millennial millionaire boasting about his good results with ICOs, his net well worth and a day with supermodel Bella Hadid. A photo profiles the then-25-year-outdated Gardner lounging in entrance of a cabinet effectively stocked with booze.
A extra thoughtful piece by the now-defunct BreakerMag traded in the beer cans for the juice boxes — significantly, the creator, Jeff Wilser, is available juice in the piece. It offers a (literally) a lot more sober depiction of the property and what goes down in it. Wilser’s encounter was comparable to my have when I visited the dwelling at the starting of 2019 like Wilser, I observed a collective of focused, hardworking millennials who would somewhat hit the books and crunch budgets than pound shots (however admittedly the liquor cupboard was continue to extremely very well stocked, it went untouched by the property throughout my stay).
Bitcoin Party Boy or Business Mogul?
This dichotomy amongst the mythos of Gardner’s hedonistic living depicted by the New York Instances and the unflagging hustle of the contemporary tech entrepreneur profiled by BreakerMag strikes at the heart of Gardner’s two-component community persona.
This persona, and its Janus-confronted depiction in the push, is the intrigue of the new demonstrate. In the Situations piece, Gardner brushed off the prospect of a fact Television set clearly show (having secured a day with a supermodel without the need of these types of excessive attention, Gardner was skeptical of how it might “add to his existence,” Nellie Bowles wrote). He has been approached by a dozen or so unique producers more than the yrs. But their pitches in no way aligned with Gardner’s individual eyesight for what a working day in the everyday living of an entrepreneur should really look like.
Like the media attention that sets the…